Audience
The target audience for your home are prospective buyers actively searching for homes within your home’s price range, area, lifestyle, or any combination of these variables. We’ll use information such as photos, potentially video, and details about your home as the main benefit or value to attract the audience. This information will help them determine if your home meets their criteria and give them the opportunity to express their interest.
Positioning
The message’s positioning is the main theme in the marketing for your home. It represents the distinct value your home offers in comparison to its competition on the market. Buyers are evaluating your home against the others, which is why we want your home to stand out from the competing houses.
Developing the positioning requires three steps: Assessing the home’s condition and highlight features compared to other similar home for sale, connecting those features to the current trends in buyer preferences, crafting the narrative to connect to the distinctive value your home offers.
Example: Rare sub-$300K remodeled Ranch Oaks home in top school district.
Calls to Action
Calls to Action are created for different levels of buyer interest to connect with the viewer based on where they are in their home buying journey. The following calls-to-action may be used throughout the marketing mix for your home’s campaign:
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Schedule a TourViewers can schedule a specific day and time to tour your home. This indicates a serious buyer. A variation of this call-to-action is “See This Home.”
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Ask a QuestionViewers can fill out a form, message, text, or call my phone number to find out more details about your home. This indicates a high-interest buyer. Typically, the next step for this viewer is to schedule a tour to see the home.
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Learn MoreViewers can fill out a form, message, text, or call my phone number to find out more details about your home. This indicates a high-interest buyer. Typically, the next step for this viewer is to schedule a tour to see the home.
Metrics
We utilize performance-based marketing practices to monitor and improve results as our campaigns are implemented. The following measurements (metrics) may be tracked during this campaign:
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Number of Listing Ads Views
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Number of Landing Page Views
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Number of Listing Inquiries
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Number of Showings
Marketing
Our full-service marketing may include the following creative to use in our marketing campaign for your home:
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Professional Photography
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Full Property Tour Video
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Highlight-Feature Social Posts
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Marketing Narratives Written for Landing Pages, MLS & Syndication
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Featured Property Landing Page
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Facebook Creative (Copy, Design & Video)
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Instagram Creative (Copy, Design & Video)
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YouTube Creative (Copy & Video)
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Mobile-friendly Creative
Distribution
Your home may be marketed on the following platforms:
Schedule
Depending on the circumstances and available creative, the following table reflects A SAMPLE Promotional Schedule that may be used to find a buyer for your home.
Ongoing
YouTube Ad Campaign to Active Real Estate Searchers
Facebook Ad Campaign to Real Estate Interested
Instagram Ad Campaign to Real Estate Interested
Google Display Ads to Active Real Estate Searchers
New Listing Email Announcement to Email List
Listing Posted in Multiple Listing Service (MLS)
Listing Syndicated to Popular Home Search Sites
Once at Start
Sign Posted in Front Yard
Property Landing Page Published to Website
Property Tour Video Added to YouTube Channel
Postcard Mail Drop
Agent Door Knocking with Printed Flyer
Weekly
Photos & Videos Posted to Facebook Business Page
Photos & Videos Posted to Instagram Business Account
Metrics Evaluation & Campaign Adjustments
Monthly
Open House Campaign & Event
Agent Feedback Report from Buyer Tours
Postcard Mail Drop
Agent Door Knocking with Printed Flyer
Want to List Your House Now?
Warren Reynolds
Warren Reynolds is a top-rated Franklin, MA real estate agent, attorney, and broker with Berkshire Hathaway HomeServices Commonwealth. Specializing in senior transitions, estate sales, and patient buyer representation, Warren has been licensed since 1996 and has closed more than $140 million across 400+ residential transactions in Franklin and throughout MetroWest Massachusetts.
Best Known For:
• Attorney-level contract protection and negotiation expertise – Warren's legal background provides uncommon insight into contracts, risk management, and protecting clients from costly mistakes
• Patient, unhurried guidance – Whether it's a multi-year home search or a complex estate sale, Warren never rushes clients and prioritizes their best interests over quick transactions
• Senior real estate transitions (SRES®) – Specialized expertise helping older homeowners navigate downsizing, estate sales, and life changes with sensitivity and care
• Multi-decade client relationships – Warren's clients return after 25+ years and refer family members because of his honest, protective approach.
Experience & Credentials:
Licensed for brokerage since 1996, Warren has achieved more than $140 million in closed sales across 400+ residential transactions, including 86 single-family homes and condos sold in recent years alone. His long record of success reflects a consistent commitment to professional excellence, responsive service, and transparent guidance for every client.
Holding the Seniors Real Estate Specialist (SRES®) designation, Warren offers specialized expertise for older homeowners and those managing estate or downsizing transitions. His dual background in law and real estate provides clients with an uncommon level of insight into contracts, negotiation, and risk management—catching issues and details other agents miss.
Recognition & Reviews:
With 35 five-star reviews on Google and additional verified client feedback on Zillow and Realtor.com, Warren has earned recognition within Berkshire Hathaway HomeServices through both the Chairman's Circle Gold and President's Circle Gold awards—honors reserved for the top 2–3% of BHHS agents nationwide. See Warren’s Google reviews here: https://tinyurl.com/2bbc2ets
Service Area:
Warren serves Franklin, Bellingham, Wrentham, Norfolk, Medway, Millis, Walpole, Norwood, Medfield, Foxborough, and other Massachusetts communities throughout the I-495, I-95, and I-90 corridor, helping buyers and sellers achieve 5-star real estate experiences and smooth, successful closings with clarity and confidence.
Whether you're searching for a trusted Franklin real estate attorney, an SRES specialist for senior transitions, or a patient buyer's agent who will never rush your decision, Warren Reynolds provides the legal expertise, local knowledge, and genuine care you deserve.
Warren Reynolds
Franklin, MA 02038
United States